Lovecraft was brilliant, but in modern times, his language, setting and context can seem quite alien to readers. That’s what makes this format so helpful and engaging; it utilizes our modern desires for a certain pace, certain highs and lows (and “jump-scares”) and an overall tone or mood. It takes its cues from the past hundred years of suspense and horror tales writ large in cinematic language, and utilizes those tactics and forms to re-tell Lovecraft’s bizarre and lavish stories in a way we can more easily digest. I will, however, argue that Lovecraft’s particular style is designed to inspire the readers by only telling vague descriptors of monsters, ghouls and forms, and leaving the details to their imaginations, thus making many of the illustrations – beautiful, vivid and horrifying as they are – a bit superfluous. We’re I the creative director of this app, I might suggest illustrating only the “edges” of the horror and never fully revealing what a given horrific thing actually looks like. That’s my one criticism of this format. I hope to read more stories - and certainly more from Lovecraft - in this way as “new media” integrates with old formats. Great work, app makers!